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3) Monetization comes in two forms: a) tweet level; the underlying protocol charges something per message. At ~500m tweets/day, $0.01/tweet would replace half of Twitter's revenue; $0.001/tweet would replace their profit. b) UI level; the UI could monetize as well.

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12:58 PM · Apr 14, 2022Twitter Web App

4) OR -- the UI could subsidize. E.g. UI could show ads, monetize through that, and use that to pay the network fee. c) Because the messages would be on-chain, users would control their data. This means that anyone could build their own Twitter UI!

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5) Their UI would be able to pull the same underlying messages, and compose seamlessly with them. The UIs could grow out the ecosystem, and monetize through UI fees--or subsidize. Each UI could have its own moderation policy--no longer one person/company controlling speech.

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6) e.g. At network fees of ~$0.0005, Solana's fees would be a small fraction of the revenue. This would force some L1 to scale to hundreds of thousands of TPS, if not millions, if likes/RTs were also on-chain. But honestly that's something that has to happen eventually anyway.

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7) Because it would all be on-chain, it would be trivial to integrate the following into Twitter: a) tips/payments/monetization for content creators b) NFTs/profiles/avatars c) sure, why not DOGE

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8) Would this be good for Twitter's bottom line? I think so, given that they're only net making ~$300m/year right now, but who knows for sure. Would this democratize social media, make the finances transparent, and remove single point of failure moderation? Yup.

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