1) Don't let the drive for a narrative overcome your priors; aka the slow, sad decay of fivethirtyeight.
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7) And that article is boring.
But to write a better-than-boring article, you have to say more than the average sports fan would know about a game, and those new facts have to be interesting and meaningful.
That's fucking hard.
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8) That's what teams hire departments to try to do--come up with actionable analyses that are better than public ones--and combine with proprietary data and tracking.
It's not impossible--it's just hard. To write great content, you have to be great at it, and try really hard.
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11) It's been 8 years since fivethirtyeight's presidential election model was more accurate than the in-house models I helped build, and the rate of real groaners has skyrocketed (fivethirtyeight.com/features/how-i).
The sports journalism, meanwhile, has been even worse.
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