Conversation

SBF
@SBF_FTX
Replying to
@SBF_FTX
11) Third, the phonetics just don't flow very well in English. It's not a real word, and it doesn't sound like a set of syllables that would be likely to form a real word. It sounds like a foreign word transliterated into English. Which I think it might be?
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SBF
@SBF_FTX
12) So, what would I do if I were
@WebullGlobal
? Well, the real answer is that obviously they know way more about their company than I do, and I'm just bullshitting. Probably this is all useless. But here are some off the cuff thoughts.
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SBF
@SBF_FTX
13) There's a spectrum here. The easiest version is a tiny change to the brand: WeBull
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SBF
@SBF_FTX
14) Just capitalize the 'B'. Or maybe 'We Bull'. Clearly Webull has already sorta thought about this, because of their logo. But if you wrote it as WeBull, then anyone reading it would immediately know what it meant. It's a lot easier to remember 'We Bull' than 'Webull'.
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SBF
@SBF_FTX
15) Also, WeBull makes sense thematically. What is WeBull? It's not a misspelling of a rodent branded as being deceptive. It's a stock trading app for We the people, who are Bullish! Together, We Bull.
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SBF
@SBF_FTX
16) And if you make this change, all of a sudden your logo is fucking baller. As is, I suspect a lot of people saw it in the first slide and weren't even sure what it meant. But if the app is WeBull, the logo is clear and on-message:
Image
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SBF
@SBF_FTX
17) So I think that alone would go a long way. It doesn't solve the fact that /wEE-bOHl/ just doesn't sound great phonetically. It also doesn't solve the fact that 'We Bull' isn't grammatically correct.
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SBF
@SBF_FTX
18) So, if they wanted, they could do a fuller rebrand: maybe one of these? a) Bull b) Bullish (yeah, I know, the EOS DEX is trying to claim this one, but it's a really good name!) c) Bull Trade d) Bull Stocks I kinda think I like 'Bull Trade'? But I'm not confident here.
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SBF
@SBF_FTX
19) Of course, this is all an English centric view. 微牛 might be a great name for an app in China. Maybe you can have it both ways -- with WeBull you certainly can! And, to state the obvious: I have no idea what works well in Chinese, and I don't try to.
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Crypto Jasmine
@jasminecoin
Replying to
@SBF_FTX
and
@SBF_Alameda
微牛 is good, similary as WeChat, and 微 meaning tech and mobile phone APP in China (however 微牛 could also be explained as a little bullish) 威牛 is also fine, same pronounciation, but 威 meaning strong, violent, super.
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