Conversation

SBF
@SBF_FTX
Replying to
@SBF_FTX
14) Just capitalize the 'B'. Or maybe 'We Bull'. Clearly Webull has already sorta thought about this, because of their logo. But if you wrote it as WeBull, then anyone reading it would immediately know what it meant. It's a lot easier to remember 'We Bull' than 'Webull'.
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SBF
@SBF_FTX
15) Also, WeBull makes sense thematically. What is WeBull? It's not a misspelling of a rodent branded as being deceptive. It's a stock trading app for We the people, who are Bullish! Together, We Bull.
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SBF
@SBF_FTX
16) And if you make this change, all of a sudden your logo is fucking baller. As is, I suspect a lot of people saw it in the first slide and weren't even sure what it meant. But if the app is WeBull, the logo is clear and on-message:
Image
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SBF
@SBF_FTX
17) So I think that alone would go a long way. It doesn't solve the fact that /wEE-bOHl/ just doesn't sound great phonetically. It also doesn't solve the fact that 'We Bull' isn't grammatically correct.
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SBF
@SBF_FTX
18) So, if they wanted, they could do a fuller rebrand: maybe one of these? a) Bull b) Bullish (yeah, I know, the EOS DEX is trying to claim this one, but it's a really good name!) c) Bull Trade d) Bull Stocks I kinda think I like 'Bull Trade'? But I'm not confident here.
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SBF
@SBF_FTX
19) Of course, this is all an English centric view. 微牛 might be a great name for an app in China. Maybe you can have it both ways -- with WeBull you certainly can! And, to state the obvious: I have no idea what works well in Chinese, and I don't try to.
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SBF
@SBF_FTX
20) FTX has users from a large number of jurisdictions and languages, and as much as possible we rely on native speakers who have an ear for them. So don't take any of the above as thoughts on Webull's brand _except_ in English language countries.
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SBF
@SBF_FTX
21) Anyway, why write this up? Because I don't have any background in branding. But one of the largest lessons I've learned as a founder is: that doesn't fucking matter. It's my responsibility for FTX to do well; I can't hide behind my ignorance.
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SBF
@SBF_FTX
22) And so I've spent a bunch of time trying to think about things I'm weak at, so that I can become better. This was one example, and I wanted to write it up, partially just to force myself to be explicit in my thoughts and hold them to a higher standard (I'll hear if I'm off!)
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Brandon
@BranBTC
Replying to
@SBF_FTX
and
@SBF_Alameda
Not gonna lie I thought you were gonna end this thread with “so we decided to purchase WeBull and bring it under the FTX umbrella and open up stock trading for US investors”
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