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3) Everyone I ask gets Robinhood. Very few people get #2 right on their own, even though, according to public numbers, it's on the same scale. In fact, when I _tell_ people the answer is Webull, they often say "huh?". And then, after 15 seconds: "oh right,

4) And as far as I can tell,

@WebullGlobal

is a great app; e.g. its average review on play.google.com seems higher than competitors. And it has about half as many downloads as Robinhood, which is a lot! So why do so many fewer people know and quickly recognize them?

5) I'm not 100% sure, but I have a guess: say what you want, but lots of people will judge a book by its cover.

's name is fucking awesome. It's easy to parse and remember; it's thematic; it's emotionally compelling; it's distinctive while being easy to pronounce. 4 years ago someone told me, once, that Robinhood was a 0-fee retail stock trading app. I never forgot that.

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7) Robinhood barely even needs to advertise; their name conveys their brand and message without the need for any additional color.

8) So, what about Webull? It's a great product! And, from what I've heard, a great company. I don't think it's a great name.

9) First of all, it's hard to parse. If you hear someone say /wEE-bOHl/ out loud, it's hard to know what word they're referring to. How do you spell that? So even for people who know the company or product, associating it with the spoken name isn't as natural.