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oh yea sorry I was going for a different weird tangent--that to the extent the answer for some is "3 hours, mostly because the marketing seemed like an odd strategy", then that is itself a bit of a weird win

5:01 PM · Jun 23, 2021Twitter Web App

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i cant deny that ftx is significantly bigger on the map because of these recent moves

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Every umpire uniform 👀

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I know this probably will get overlooked but sports are widely watched so purely for marketing sponsorship and led time is huge . regards to target audience maybe if you incorporate payments with crypto 4 buying tickets merchandise at a discount over fiat would force adoption

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Good ol any press is good press approach.

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Seems an astute customer acquisition strategy as part of a long term play to dethrone Coinbase in the US, given the reach and audience profile (younger, much more likely to adopt crypto over medium term) some of these sports/ teams FTX sponsored have - eSports particularly smart

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Is the purpose of these sports partnerships to drive brand awareness for FTX, or is it designed to be more of a customer acquisition strategy?

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It's called Solana

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has to be a fine balance between organic and paid promotions. Over promoting too soon can hurt as well. How has user retention been after marketing efforts?

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Can you explain the strategy? I know sponsoring is important, but focusing on building feels more productive.