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so FWIW: 1) overlap between MLB and FTX's current core customer base is low to moderate 2) people who are in FTX's current core customer base are, by definition, not people who we need more brand awareness with 3) overlap with _actual_ important demo is higher
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We manage a number of sports media websites, gambling websites and not only do the audiences massively overlap we’re also seeing that in geos where for legal reasons gambling advertising opportunities are limited the ROI from crypto ads outperforms anything else - perfect match
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