Conversation

1) For the first time, FTX is spending nontrivial amounts of money on branding. Why?

115

1,049

May 4, 2021

2) Well, first, why haven't we? Because our core userbase doesn't really care. Our core userbase has been, basically, you all who are reading this tweet. And if you're reading this tweet, you already know way more about FTX than our brand will convey.

636

SBF

@SBF_FTX

3) But there are a lot of other people in the world--people who haven't heard of most crypto exchanges. And they've been bombarded for years with ads for a few high profile retail applications. And those people are increasingly getting into crypto.

4:55 AM · May 4, 2021Twitter Web App

Replying to

4) So, for the core users and growth we've been seeing, none of this matters. But there are _other_ growth opportunities too. We've spent the last two years building the best product we can--a product we're proud of, warts and all.

239

SBF

@SBF_FTX

May 4, 2021

5) A product we'll never stop pushing forward, but one which we already think adds something real to the status quo. And so we'd like everyone to think about FTX, and Blockfolio, and give them a shot.

250

SBF

@SBF_FTX

May 4, 2021

6) And if they like another product better, then that's not the fault of our branding--that's the fault of our building, and we have to fix our shit. But we feel pretty good about our odds.

496

Replying to

and

genius

Replying to

and

I know an awful lot of people in crypto. Most of them trade on Binance and have little to no knowledge of FTX. Although with each passing outage, I've been recommending they give you guys a try. I have a feeling this campaign will yield some very positive results for you guys.