Conversation

1) For the first time, FTX is spending nontrivial amounts of money on branding. Why?

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2) Well, first, why haven't we? Because our core userbase doesn't really care. Our core userbase has been, basically, you all who are reading this tweet. And if you're reading this tweet, you already know way more about FTX than our brand will convey.

4:55 AM · May 4, 2021Twitter Web App

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3) But there are a lot of other people in the world--people who haven't heard of most crypto exchanges. And they've been bombarded for years with ads for a few high profile retail applications. And those people are increasingly getting into crypto.

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SBF

@SBF_FTX

May 4, 2021

4) So, for the core users and growth we've been seeing, none of this matters. But there are _other_ growth opportunities too. We've spent the last two years building the best product we can--a product we're proud of, warts and all.

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SBF

@SBF_FTX

May 4, 2021

5) A product we'll never stop pushing forward, but one which we already think adds something real to the status quo. And so we'd like everyone to think about FTX, and Blockfolio, and give them a shot.

250

SBF

@SBF_FTX

May 4, 2021

6) And if they like another product better, then that's not the fault of our branding--that's the fault of our building, and we have to fix our shit. But we feel pretty good about our odds.

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Branding like binance did

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I think you also recognized how expensive and resource heavy lobbying state legislators would be...Especially when binance is basically eating that cost for you. Very clever sir

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Next stop for branding is Australia 🇦🇺. Binance have a monopoly here and a good start is with ex AFL footballer

@NathanBrown_07

who could help navigate your way into Australia’s main sporting code. Market is pretty untapped. I’ll take a cut if it’s on the table as well. 😂

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Can anyone care to explain how’s FTX derivatives different from Binance? (Genuine question, I’m new)

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Let's increase the withdrawable limit to 'maximum allowable without crossing any lines.' It definitely would be more than 2k/day

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I'd like to see more focus on web accessibility standards in the space. Aria labels, legible typography, keyboard navigation, colour contrast ratios.. Is that too much to ask?