1) Interesting notes from the Coinbase S1:
sec.gov/Archives/edgar
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3) Revenue is 95% *retail* trading fees.
Why retail?
Because they charge ~1-10%!!!
are you sure (dont see in the report the 95% reference)?
they seem to count the non-pro trading experience and coinbase pro trading (by non-institutions) to be retail user trading, and that's 43 million users as "retail" and 7,000 institutions as non-retail
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i see transaction revenue breakdown by asset
and a trading volume breakdown by retail vs institutional
but not a revenue breakdown by retail vs institutional
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Still spot exchanges make $200 in LTV unlike margin exchanges
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@coinbase annual revenue per retail user is $90. LTV per transacting user could be around $200-$300. This compares favorably to the CAC of $37.
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