In the end there are multiple reasons that Uniswap grew so much:
--Direct UNI rewards
--rewards from _other_ projects paid to Uniswap pools
--people buying tokens on Uniswap that were giving yield elsewhere
--becoming a Schelling point for listing and trading in DeFi
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1) Just listened to the @epicenterbtc pod w/ @kaiynne + @hasufl where they mention that @UniswapProtocol's rapid growth occurred before yield farming incentives. The data doesn't support that view, @SBF_Alameda seems to be correct here.
DEX Volume, source: @DuneAnalytics
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