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6) For the median US household, making another $10k helps them move to a more comfortable house, buy a newer car, and eat out more--not nearly the utility that you can get for $10k in the developing world, but still something.
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7) But the 100th time you win $10k, it’s worth less. You’ve already bought a new car and moved to a fancier house. You could buy a few more new cars, but honestly who’s going to drive them? There are things you can do with it, but generally it’s just worth less.
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8) One reasonable utility function here is U = log(W): approximating your happiness as logarithmic in your wealth. That would mean going from $10k to $100k is worth about as much as going from $100k to $1m, which feels…. reasonable? (this is what the Kelly Criteria assumes)
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9) So, if you have $100k, Kelly would suggest you risk half of it ($50k). This is a lot! But also 75% odds are good.
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10) What about a wackier bet? How about you only win 10% of the time, but if you do you get paid out 10,000x your bet size? (For now, let’s assume you only get to do this bet once.)
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11) Kelly suggests you only bet $10k: you’ll almost certainly lose. And if you kept doing this much more than $10k at a time, you’d probably blow out. That this bet is great expected value; you win 1,000x your bet size, way better than the first one! It’s just very risky.
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12) In many cases I think $10k is a reasonable bet. But I, personally, would do more. I’d probably do more like $50k. Why? Because ultimately my utility function isn’t really logarithmic. It’s closer to linear.
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