if calls you up and says you get to be the CEO of FTX
What do you do day 1, month 1, and year 1, to get FTX to the number one spot?
ftx.com/volume-monitor
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Change the name and brand 1, better marketing 2. That's all. You could be #1 in 1 -2 years.
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I think it comes to influencing people. It's really hard. You need to have 10 times more value, 1 tenth the cost, and make it the easiest thing possible. FTX/Serum has tech, I agree. But not the ease of transition, big bottleneck, and the marketing is not being done right IMO.
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As an engineer at heart, I can appreciate this. But the reality is that it is probably more like 70/30 marketing/tech. Tesla and Elon is perhaps the best example of this and so it's ironic I think that you mentioned them. He is a marketing wizard. People don't get this.
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I'd be interested in your thoughts on what would work for marketing!
For what it's worth, my experience has been that:
a) some people really know what they're doing on it
b) many people don't but think they can identify it
c) in fact most people misidentify it
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(e.g. I think many people would have identified Musk as 'shit at marketing and that will permanently hold Tesla back' a few years before identifying him as 'a marketing genius')
Oh my gosh I knew how smart he was (marketing wise) immediately. He is intelligent too and building great tech lol.
But there is so much power in the the name Tesla. With Nikola Tesla essentially the focal point of anything to do with electricity and then + their company goals.
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I'd be happy to Zoom call with you to brainstorm some ideas. Few already came to mind just while we we were chatting here, just LMK.