if calls you up and says you get to be the CEO of FTX
What do you do day 1, month 1, and year 1, to get FTX to the number one spot?
ftx.com/volume-monitor
100
13
104
Conversation
Change the name and brand 1, better marketing 2. That's all. You could be #1 in 1 -2 years.
1
This Tweet was deleted by the Tweet author. Learn more
This Tweet was deleted by the Tweet author. Learn more
I think it comes to influencing people. It's really hard. You need to have 10 times more value, 1 tenth the cost, and make it the easiest thing possible. FTX/Serum has tech, I agree. But not the ease of transition, big bottleneck, and the marketing is not being done right IMO.
1
As an engineer at heart, I can appreciate this. But the reality is that it is probably more like 70/30 marketing/tech. Tesla and Elon is perhaps the best example of this and so it's ironic I think that you mentioned them. He is a marketing wizard. People don't get this.
1
I'd be interested in your thoughts on what would work for marketing!
For what it's worth, my experience has been that:
a) some people really know what they're doing on it
b) many people don't but think they can identify it
c) in fact most people misidentify it
(e.g. I think many people would have identified Musk as 'shit at marketing and that will permanently hold Tesla back' a few years before identifying him as 'a marketing genius')
1
1
Show replies
Here's what I'd say. Authenticity, and I mean genuine authenticity has to be at the foundation. You have that. Next is absolute clarity on who you serve and why. Proclaiming your purpose and value prop that never changes, only further reinforcing your brand integrity because you
1
Started from a foundation of authenticity. Then you iterate iterate iterate with customers. Do things that don't scale. Like 1-1 convos with users to get to the truth of what is missing and what people want. And then you have your brand, your crystal clear purpose and customer
1
1
This Tweet was deleted by the Tweet author. Learn more
Show replies
And you scream from the rooftops just this loud and clear message that will resonate with people because of its authenticity and you don't stop until you're #1. This is the way. Lol 😁
1