3) "One weird trick to increase your token's price!"
I imagine this must be written on a number of office's walls, given how frequently people go down this path.
There are a few things in this "standard playbook":
--hire someone from Goldman
--get a license
--partnerships
4) I'm not trying to say those things are bad!
But whenever I see them, I think:
'would this make the project better if they were never allowed to announce it?'
5) In other words:
does it actually serve a useful purpose, or is it all hype?
There are a _lot_ of licenses in the world. Some can be crucial; some are irrelevant to a business.
But they _all_ show up on pitch decks and twitter feeds.
6) Similarly, if your goal is "hire a great colleague" you might or might not end up with someone from Goldman.
But If your goal is "announce that you hired a colleague who will sound great", you _definitely_ will.
7) Anyway, long story short: ask not what you can do to get a license or ex-Goldman employee
ask what the license or ex-Goldman employee can do for a project's business.
