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I'm five minutes in but got to point out, Reddit is already slowly testing governance tokens. It was part of the /r/ethtrader team when we introduced 'Donuts' with DAO based moderation, which grew into Community Points - been advising them on and off since 2015 on this.
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You mention some issues with prediction markets surrounding lack of charts, books, opaque fees and margin etc.
I'd challenge that the average user wants that. Maybe even less.
Its Coinbase vs Coinbase Pro.
FTX is a Coinbase Pro of prediction markets.
No one is yet a good CB.
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yeah def agreed some people want something different --
but I don't think it looks like betfair; I'm guessing instead CB is a good model: OTC/CONVERT style display with decimal (rather than inverse fractional) pricing and a wallet with lots of on/off ramps
Decimal, American, and Fractional odds are a sin - please always make the interface able to display an implied percentage like 38.1%. (Like half of people are using oddsconverter)
For noobs, "Risk 381 to win 619" default. Type your size like $20, "Risking $20.00 to win $32.49".
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Yeah betfair is terrible. The best prediction markets I know for general users is PredictIt - and I think it can still do a lot more to be simplified.
Founders often drastically over estimate the information and flex that their users want, because founders are often outliers.
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I really like betfair tbh, I think you'd be surprised how much people like the UX