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9/25 As someone who has helped build multiple larger consumer brands, run an exchange, invested in hundreds of companies, and run a startup incubator, the one equation insight I have into when a company is successful is this: innovation + hustle = a chance of success.
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10/25 No one wins tomorrow by just building a better mouse trap. When you try and compete with Binance by being another Binance then you turn both businesses into a commodity business and become a race to the bottom.
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11/25 You over take the Binances of the world by doing to three things: 1. Things they culturally won't invest in. (Ex: Binance will never spend tons of money on high-end, well-paid, multi-lingual customer support that make customers feel heard)
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12/25 2. You do the things they can't do. (Ex: Because of their poor compliance history, Binance struggles to offer any compliant products or pursue diverse regulation. Being on a good footing can open broader Western markets and regulated products [like fractional stock])
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13/25 3. Lastly, but most importantly, you do the things they won't think of. Every successful business I've been a part of, run a campaign for, invested in or designed a product for has involved someone looking at me and going "Adam...that's insane..."
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14/25 Coming up with something your competitors won't dream of is one thing. But, being able to do it again, and again, and again will leave them in the dust. Asian businesses struggle with the American playbook of innovate and invest in customers.
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15/25 American companies struggle with the Asian playbook of ruthless execution and efficiency. Blending them is hard. But, when I see a team that can rapidly try something new again and again and again - that's when I invest.
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17/25 When people call me a shill I find it best to back it up with data and investment thesis. Let's be clear, I *DO* tweet about products I believe in. That's not investment advice. When I make those tweets, I have a research thesis and data.
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