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3) If your goal is short-term maximization in DeFi, build an ETH-based yield farm, incentivize buying your token, and sell your token.
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4) But if your goal is long-term maximization in DeFi -- what does that look like? Basically, getting as large of an on-chain ecosystem as possible, while retaining composability.
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5) So that means: --scaling really matters a ton --think about the long-term valuable products: e.g. orderbooks instead of yield farms --pay less attention to what's hot right now
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