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5) Continuing digging the central trench beneath where the drawbridge will be, making sure to allow for enough width that it is not jumpable but not so much that the bride will collapse in the middle. Make sure not to forget the water!
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1) make your product all-encompassing to your clients business, make it like their business will not work without your product 2) provide the minimum amount of features needed 3) ensure that the cost of switching from your prod to another product is prohibitive 4) ??? 5) Profit
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