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SBF
@SBF_FTX
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@SBF_FTX
8) Anyway MegaSerum isn't a crucial part of Project Serum, but it's a really cool one. And it's one of the finishing touches we could put on the vision for it, because this isn't our first rodeo, and so we'd better fucking do this one right.
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SBF
@SBF_FTX
9) But the part of Serum that I sunk the most time and effort and creativity into was the month long run up to the announcement. Usually I'm pretty straight forward with my plans. Want to know what's next up? Tweet at me, or Telegram me! But this time it was slow rolled.
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SBF
@SBF_FTX
10) There were a bunch of pretty intentional pieces of the preparation; if you go through my twitter feed some will definitely stand out. The largest was a series of posts I made laying out my sense of The State of DeFi.
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SBF
@SBF_FTX
1) This is my fifth and final post about The State of DeFi: PROJECT SERUM Previously: How is DeFi? twitter.com/SBF_Alameda/st Trust and Centralization: twitter.com/SBF_Alameda/st Tonight We are Young: twitter.com/SBF_Alameda/st Doing It Right: twitter.com/SBF_Alameda/st
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SBF
@SBF_FTX
11) But there were also hundreds of hours spent learning, investing, building relationships, and tweeting over the course of June and July that lead up to the announcement.
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SBF
@SBF_FTX
12) Why bother with the slow roll? Well, first of all, we wanted to be confident in the vision and product, and that took time. And part of that was talking to tons of teams across the DeFi ecosystem, bouncing ideas around to make sure we weren't missing big things.
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SBF
@SBF_FTX
13) Second, we wanted to give the world context on how we saw DeFi, and give time for debate and discussion. I wanted my thoughts to be aired out in the open before asking people to believe in them.
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SBF
@SBF_FTX
14) And third... It wasn't something I'd really done before, but it was a campaign that I was excited about. It gave me time to build out the backdrop for Serum carefully and creatively.
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SBF
@SBF_FTX
15) I'm really excited about the future of Project Serum, and of SRM (and MegaSerum!). And usually I'm frustrated with the past: usually I see mostly the ways I fucked up, or could have done better. But I'm really proud of the pre-announcement buildup for Serum.
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SBF
@SBF_FTX
16) So, I've grown to appreciate the advantages of preparing for an announcement. I've also grown to appreciate the value of shooting for the highest upside I can even more than I used to. And so we've spent a lot of the last 6 months planning for what that could look like.
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SBF
@SBF_FTX
18) But there's more coming; pieces to help reach towards the best version of what we can build. Some of it's been a long time coming; some exploded onto our consciousness over a weekend. Some have been leaking through in our plans.
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