1) At FTX, our default 'price' that we report for a market is what we cal "mark price": the median of bid, ask, and last. Why?
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5) But it gets worse. Most exchanges fake volume; ftx.com/volume-monitor currently estimates that 81.6% of all reported volume is fake. Mostly they fake volume to inflate their standing on CMC and try to fool customers into thinking they're important.
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6) But that's not the only reason they do. Ask some exchanges (e.g. the esteemed DueDEX), and they'll eventually admit to faking volume if you push hard enough--but claim they only did it so that the graph updates.
8) See e.g. bitfinex.com/t/BTC:GBP vs ftx.com/trade/HALF/USDT. Both don't trade much, and don't fake volume, but have liquid orderbooks. Graph with 1m resolution and Bitfinex's looks like shit while FTX's looks kinda ok--even though Bitfinex's is actually more liquid!
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