We've spend the last month thinking a lot about the FTX UX. Hopefully it's helped!
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Great to read this intro/retrospect. Glad you guys are gonna be more strategical on UX; it'll be a game-changer.
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This is one of my favorite keynotes on user experience and research. If you have the time, watch it with your team: youtu.be/9TJTbRw4ri8
The key takeaway is this: "Don't listen to your users; instead, observe their behavior."
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