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We've spend the last month thinking a lot about the FTX UX. Hopefully it's helped! A post:

blog.ftx.com

Some things came naturally to FTX. Product design has always been a relative strength of ours, and will likely continue to be. User interfaces and experience were way less obvious to us, though, and...

12:34 PM · Jun 13, 2020Twitter Web App

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From experience, the UX is better than most crypto-derivative exchanges. Note that their UI is better (except BitMEX) but you’ve done a good job with the app; a similar sort of work for the website will do.

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One thing that annoys me though is the “New” products that show up before my favorited assets on top.

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For most of your users, ftx is not first exchange they had already used ( or still they are using) other popular exchanges.. So they are asking to put the other exchanges features, which they get used to..

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Simplicity is the best, keep it simple as much as possible..

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I like the direction you are going and the show of progress you share.

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Flexibilty makes FTX #1 Wondering how long it will take for other exchanges to realize they are lazy and slow in changing, listening to their customers, etc.

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instead to think about these useless things, why not think about making a guide for beginners in trading

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Great to see focus on this. Hope my comments about inability to persist disabled order confirmation popups and adding tab style switching for limit/market/stop orders were heard and will be addressed. Lack of this makes FTX klunky for me.

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Yup many of those are on the stack :)

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now that i’m crafting and building my own product. I’d honestly say. Less is more. Simplicity is complexity expressed in relatable experiences. From art direction to textual copywriting, I think design choices determine the type of customer a product will attract long term.