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9) 's core product isn't that complex, but it *just works*, and when you want a safe BTC/USD onramp/offramp that's what your'e looking for.
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10) Everyone has opinions about , but I'll just say this: their team is smart and impressive, they built the right product at the right time, and they've been uncompromising and consistent in their execution.
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15) And finally, , in many ways the lightning rod of the crypto industry. Their team is badass, their product is great, and they care about each other, their exchange, and their customers in a way few players in the space do.
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