The Budweiser #SuperBowl2020 ad shows protests, just not protests of police brutality. It’s #HugThePolice instead.pic.twitter.com/c7cybjnzqb
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The Budweiser #SuperBowl2020 ad shows protests, just not protests of police brutality. It’s #HugThePolice instead.pic.twitter.com/c7cybjnzqb
This hug echoes the NFL / Jay-Z’s “protest to progress” model.pic.twitter.com/o9POFyvzoI
Also, the “free hugs” activist in the ad tells students not to leave school to protest Donald Trump.pic.twitter.com/UxQKlVrhlN
: (0:37 mark) Budweiser #SuperBowl2020 ad shows a young Black man in the middle of the street wearing a “free hugs” shirt hugging police in full riot gear.pic.twitter.com/oJb8QNaDzn
This ad is akin to the Kendall Jenner Pepsi ad from a few years back. As many have pointed out: Pepsi - “We’re removing our ad because its the most tone deaf ad on police violence ever.” Budweiser - “Hold my Budweiser.”pic.twitter.com/hdaPyt5wQJ
: Charlotte 2016
While protesters demonstrated the murder of Keith Lamont Scott by police, the Budweiser approved activist gave out hugs. When confronted by protesters he said “it’s about being neutral” and compared Black skin to police uniforms before posing for pics.pic.twitter.com/5LvvFLxAED
The #SuperBowl2020 Budweiser ad included the activists’ webpage on the back of his shirt. That’s a huge boost from Budweiser.pic.twitter.com/WfkTVHYhsN
Ken, who is essentially an all lives matter activist, went on local Fox News, described the climate of the country, and said angry people “need to calm down.” He then described being selected for the Budweiser #SuperBowlAd.pic.twitter.com/mC3JNwosr6
After referencing the millions of people that will see the URL in his Budweiser #SuperBowlAd, Ken describes the “Hug Brand socks” he is selling on his website.pic.twitter.com/2qpOZm8Kpp
Ken then describes his “Free Hugs Project” documentary where he hugs cops and protesters and goes around telling protesters of police violence to act right, in the name of Dr. King, so they don’t “destroy [their] own community.”pic.twitter.com/7F6Moe4STd
Ken Nwadike says the Budweiser #SuperBowl ad people sent him to Miami to be part of the team engaging the press and he really looks forward to seeing Heather from the local Fox station there.pic.twitter.com/jkQ4anITQB
Budweiser communicated “typical Americans” don’t protest police violence. The ad’s tweet campaign urged “America” to “look beyond labels.” This is colorblind erasure combined with some all lives matter, hugs-it-out foolishness. As Ken said, “just calm down” and buy some beer.pic.twitter.com/6LEbgf1Ey2
THREAD: Check out video clips contrasting Kaepernick’s message of police accountability with what Jay-Z / NFL / InspireChange turned it into: “both sides” and “police and community relations.”https://twitter.com/rzstprogramming/status/1223685331863703555?s=21 …https://twitter.com/rzstprogramming/status/1223685331863703555 …
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