@Ryanair why have you separated me and my boyfriend when the seats next to me are available??pic.twitter.com/ty7Q1TGhvg
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No scheme. If you choose random seats it's free. Reserved seats from €2 from the time of booking. It's your choice.
To put people from the same booking in separate seats when there are seats together? It's clearly a scheme
Fair enough it's my choice but don't try to make it like it's not a money making scheme when it quite clearly is 
Seats are not that cheap! £17/£21 per person each way on our flight. For a group of 4 that's nearly £160 to sit together. Money making scam
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