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Social slide decks have taken over social media lately.
It seems like the Instagram & LinkedIn algorithms promote these like crazy.
In fact, we have seen these decks get 10-20x more impressions & clicks.
This one even got 1.8k+ likes!
So how do you create a winning deck?
pic.twitter.com/v1CtDIllR5
Pick a sharable topic
What I like most about these decks is that your followers can easily share them on their Instagram Stories.
That greatly EXPANDS the potential audience.
@sywtta is a master at picking a shareable topic & then creating a killer slide deck around it.pic.twitter.com/3BuS398Btq
Start with a title slide
Like with any presentation or slide deck, start with a title slide to give your content some context.
If you jump right into the content, people are going to be very confused.
@zoom_us uses a very descriptive title slide on all of their decks.pic.twitter.com/WZFC6PJU2t
Keep the text brief
People are not going to want to read a novel in one of these
So take the time to cut down your text into small consumable chunks on each slide.
Keeping your text brief will also pull people deeper in your slides, like in this example from @Asana.pic.twitter.com/h9RzZsZb94
Embrace white space
If you're not aware, white space is the open space in a visual that has no design elements or text.
Using white space not only makes your content look professional, it helps with readability.
@quickbooks use white space below to make the text really pop.pic.twitter.com/36HgkrOVcS
Let the written content shine
Sometimes it's better to just let your written content be the focal point of your slide deck.
The text heavy visual will stand out from all the other photos, especially on Instagram.
@washingtonpost has been doing this very well lately.pic.twitter.com/KMRnbgcKK1
Use a consistent layout
A consistent layout will help readers navigate your slide deck & know where to look for important information.
Also, this consistency will help with your visual branding.
I actually created this deck & used a consistent layout throughout.pic.twitter.com/V5YrnIByzt
Got incredible value from this! Thank you!
GOOD to hear!
This is great, Ryan. Would you post these as a PDF on LinkedIn? I think that’s what I did here: https://www.linkedin.com/feed/update/urn:li:activity:6717120181740572672 … I loved your ideas so I’ll keep experimenting with decks on LinkedIn and IG :)
YUP! Its in the pipeline. I usually post the slide deck version of my threads about a week later on LinkedIn. So will let you know when that goes live.
Twitter is mogelijk overbelast of ondervindt een tijdelijke onderbreking. Probeer het opnieuw of bekijk de Twitter-status voor meer informatie.
