Rum Ekhtiar

@RumEkhtiar

Founder of Rum and Co, a collective of super smart consultants that give a dose of strategic and creative octane boost to help brands and agencies get unstuck.

New York, NY
Vrijeme pridruživanja: lipanj 2009.

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  1. prije 16 sati

    Coronavirus bringing up memories of swine flu outbreak while working with Novartis Vaccines. Just wrote a piece in about how companies should deal with coronavirus and other public health situations. Keep calm, check with CDC and wash your hands!

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  2. 4. velj

    Folks, don't believe what you read on Facebook, especially when it comes to health info like coronavirus! While we wait on a more obvious "report false info" button, everyone should visit the CDC site to get the most accurate info.

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  3. 3. velj

    : don't love the Super Bowl, but I do love a creative pivot. Brilliant move by the team at Planters to quickly shift the story from the death of Mr. Peanut to the birth of !

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  4. 31. sij

    I’m back on a French music kick! My is “Le temps est bon” by one of my favorite electro acts, Bon Entendeur. Be sure to check out the official Co playlist, and enjoy your weekend!

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  5. 29. sij

    The sudden passing of Kobe Bryant this week was a shock for many consumers, and a few brands responded quickly and sensitively: Planters put their buzzy Mr. Peanut ad campaign on hold, and Nike has pulled Kobe merchandise offline. Kudos to these guys.

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  6. 28. sij

    Gwyneth Paltrow’s success with Goop is a case study in modern marketing. From the infomercial-like Netflix series “The Goop Lab” to buzzy products basically created to go viral, Gwyneth's sometimes strange and always fascinating moves always stand out.

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  7. 24. sij

    January always feels like the longest month, but luckily I have my favorite tunes to help me power through! My is the trancy “2face” by Lucas Estrada and Pawl. Be sure to follow the official below!

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  8. 23. sij

    New year, new CEO, new marketing approach! Loving Under Armour's renewed commitment to building in-house brand talent, who are already out the gate with a new celeb-studded campaign and podcast. Cheering you guys on.

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  9. 22. sij

    I'm passionate about helping marketers and agencies get unstuck, and this year I'll be blogging about it . Check out my first piece with tips on how to reignite the spark in your client relationships (and keep them long-term) 💌

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  10. 21. sij

    TikTok was the second most downloaded app of 2019 and projected to keep growing in 2020 with its addictive content. If your marketing strategy targets Gen Z but doesn’t include TikTok yet, take a closer look!

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  11. 20. sij
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  12. 17. sij

    If you’re looking for a little dose of twang, unwind into the weekend with my - it’s “Lost in the Middle of Nowhere” by Kane Brown and Becky G. 🎶 Keep up with what I’m listening to and follow the full playlist here ⬇️

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  13. 16. sij

    The death of the social media “like” is coming. Here's hoping this means more content that sparks conversation and inspiration. Good luck to everyone in their reprogramming journeys!!

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  14. 10. sij

    My is “RITMO (Bad Boys for Life)” by The Black Eyed Peas and J Balvin! This spicy jam is the perfect way to celebrate new beginnings. Check out what else I’ve been listening to and follow the official playlist

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  15. 9. sij

    Public attention on the complex issue of data privacy is very high right now, and companies are presumed guilty of taking advantage of consumers until proven otherwise! Brands need to keep proactively addressing topic with key stakeholders.

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  16. 8. sij

    Gen Z is fascinating to me - they are hyperaware and concerned with issues that really matter. If your company is marketing to Gen Z, you better avoid being corny or phony, because they'll see right through you.

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  17. 7. sij

    As a new decade begins, I'll be keeping an eye on how consumer engagement with brands and the broader culture continues to evolve. The 2010s were the decade of Instagram... Can't wait to see what's in store for the Roaring 20s!

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  18. 27. pro 2019.

    My is a throwback jam, “Starlight” by The Supermen Lovers and Mani Hoffman! This is the perfect dance track to practice some moves to before NYE next week. 💃 Be sure to check out the official playlist:

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  19. 26. pro 2019.

    From Apple’s "Privacy. That's iPhone" campaign to Sandy Hook Promise’s eerily effective call-to-action, much of advertising this year was centered around stepping up and speaking out. What brand do you think made the greatest impact?

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  20. 24. pro 2019.

    Happy Holidays, everyone! 🎅🎄✨ I’m just gonna leave this here. ⬇️

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