Robert Lesser

@RobertLesser

Founder & Principal of LAX | Husband & father of two dudes | swim/bike/run |

Toronto, Canada
ca.linkedin.com/in/robertlesse…
Joined April 2009
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Tweets

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  1. May 30

    Cutting through the hype on marketing chatbots |

  2. May 17

    ABM enables Localytics to move up-market and address sales & marketing alignment |

    1 retweet 2 likes
  3. May 16

    An interesting perspective on why machine learning may make marketers stupid |

  4. May 16

    Why the mass market won't buy your solution | Do smart targeting with ICPs |

  5. May 1

    Creating value during the buying journey with a hybrid approach of digital and offline interactions

  6. Apr 24

    Great overview of how tech is enabling CPG manufacturing |

  7. Retweeted
    Apr 12

    Incredible stat: Companies are experiencing a 171% uplift on ACV by adopting account-based strategies

    3 retweets 7 likes
  8. Feb 23

    Why the helpful and responsive sales rep can derail buying | The "Prescriptive Sale"- CEB / HBR |

    1 like
  9. Feb 21

    You're being played: 53% of buyers speak to suppliers with no intention of buying anything from |

    1 retweet 1 like
  10. Feb 14

    250 Ivy League free, online courses | computer science, business, humanities & more !

    1 retweet 2 likes
  11. Jan 31

    How the collaborative economy is moving to the autonomous world |

    1 like
  12. Jan 20

    Top account-based marketing challenges & what to do about it |

    1 like
  13. Jan 18

    Key trends & recos for enterprise sales & marketing |

    2 retweets 1 like
  14. 20 Dec 2016

    Benchmarking sales conversion rates | top conversion challenges

  15. 14 Dec 2016

    How data analytics drive top tier sales performance |

  16. 13 Dec 2016

    User-centric & mobile first enterprise software | Mark Suster on investing in Tact

    1 like
  17. 2 Dec 2016

    4 Ways to Simplify the Seller Experience

  18. 1 Dec 2016

    Why marketplaces from platform vendors could change software sales

  19. 29 Nov 2016

    Shown the Door! | Top 2 Reasons for Immediate Rejection by Enterprise Buyers

  20. 22 Nov 2016

    The Enterprise Persona Matters Most in B2B Tech Markets - Hank Barnes

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