This is why it's crucial to actually understand what's going on in the minds of users. Thoughtless gamification often ends up as counterproductive gamification.https://twitter.com/fredericrenken/status/1212884437773492224 …
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This relationship with approach goals improving outcomes and avoidance goals undermining outcomes is clear in other areas of gamification, like competition. Competition works when people have approach goals, is counterproductive with avoidance goals. https://psycnet.apa.org/record/2012-28070-001 …
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