A lot of attention in behavior design is directed towards key behaviors, the things a user can do that lead them to achieve value for themselves and the company. I haven't seen as much on gateway behaviors, which I believe are just as important if not moreso to design for.
-
Prikaži ovu nit
-
A gateway behavior is a small action that a user can do frequently and easily which leads them to do the more infrequent key behaviors. An example would be looking at your news feed frequently (gateway) to increase the likelihood that you'll interact with other users (key).
1 reply 0 proslijeđenih tweetova 0 korisnika označava da im se sviđaPrikaži ovu nit -
Think about gateway behaviors as a central hub with pathways that branch out from it connecting to more important but less frequent key behaviors. I'm not talking about a linear path where before you do a key behavior you must do x, y, and z. Key behaviors exist independently.
1 reply 0 proslijeđenih tweetova 0 korisnika označava da im se sviđaPrikaži ovu nit -
From what I can tell, gateway behaviors are crucial to long-term user behavior change. If you can develop functionality that someone can use often, and then based on their inputs, take them to areas where they'll do key behaviors, you can form much more reliable user retention.
1 reply 0 proslijeđenih tweetova 0 korisnika označava da im se sviđaPrikaži ovu nit -
The trick is not to over-optimize the design for gateway behaviors at the cost of key behaviors. GW behaviors should be looked at instead as a way to increase the frequency of normally infrequent key behaviors. If the GW doesn't link up to the key effectively, it's wasted effort.
1 reply 0 proslijeđenih tweetova 0 korisnika označava da im se sviđaPrikaži ovu nit
Does anyone know about related research or thinking that has already been done about gateway behaviors, specifically (but not necessarily) in the context of product design?
Čini se da učitavanje traje već neko vrijeme.
Twitter je možda preopterećen ili ima kratkotrajnih poteškoća u radu. Pokušajte ponovno ili potražite dodatne informacije u odjeljku Status Twittera.