Same folks that dismiss psychographics as snake oil get manipulated by Netflix and Pandora recommendation engines. It’s terrifying to consider potential impact. We shouldn’t dismiss until we win access to our own data. #CambridgeAnalytica
https://pushpullfork.com/psychographic-profiling-and-cambridge-analytics/ … by @krisshaffer
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Then they got roped into the same illegal payola agreements as radio stations, promoting certain songs & artists and licensing only 1-2 songs per album and turned into just another awful radio station.
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Then they jacked up their prices 10x and just rode on customers who were comfortable with awful radio station behavior and never noticed the difference.
End of conversation
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