Our brains are wired to assess risk based on our experiences. We need to do a better job of explaining when this storm isn't like the othershttps://twitter.com/AnthonyQuintano/status/906600636120104960 …
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Rather than criticizing these folks' choices based on their previous experiences in hurricanes, how can we ensure we break through next time
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My brother weathered a hurricane on a houseboat in Nantucket once. He was fine, but after that he was never tempted to experience it again.
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But when we're talking about millions of people, we don't even want a fraction of those missing the seriousness because of how brains work.
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Replying to @k8em0
It's unfortunate that we call them all "hurricanes". Cat 2 has completely different impact than Cat 4 or 5.
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Replying to @mattblaze @k8em0
What would you propose? I've been in many SoCal quakes, "earthquake" + Richter scale (and a few other things) works.
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Logarithmic scale is also stupid - downplays magnitude to mathematically illiterate public.
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Instead imagine "class 10" vs "class 100 million". :-)
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