1. Funding a business with advertising gives it perverse incentives. The most obvious is the drive to sell more and more advertising - \
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thus clickbait, crowding out actual content with ads, and feeding more and more subscriber data back to the ad agencies. \
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And, as well, from here springs the enormous parasitic ecosystem of ad middlemen.
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2. Meatspace advertising _can_ be of value to people shopping for boring things that they actually need, but only if it's a honest signal. \
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"Honest signal" in the evolutionary sense, that is. \
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Springbok jump straight up when they think a lion is stalking them. This means "I _could_ outrun you, let's not waste energy proving it."
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When BMW spends millions of $ on billboards, this means "our product is so good we can waste millions on advertising and still make money."
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But this works only because you, the potential auto buyer, _know_ BMW paid millions for those billboards.
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Online ads aren't like that - and the more precisely targeted the ads are, the less they are like that.
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They totally could be if you eliminated middlemen and the ability to track.
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Deprecation of all third party resource loading at the browser level potentially could.
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