From personal experience with Twitter: Producing drama is a lot cheaper than producing hard content. Unfortunately ESPN and CNN learned this
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(Or node.js bugs as it was the last time around...)
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for whatever it's worth, "engagement" as measured by drive-by RTs/faves is.. bad? I'm very glad of your deep technical tweets. Why I follow.
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I can do both!
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Yeah but which gets 10x-100x as many hearts and RTs?
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Dunno since my audience is mainly sysadmins and IT people: i'd have a hard time selling bullshit.
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