Facebook tempts publishers with 55% rev share on mid-roll video ads that will annoy only 45% of the users. ¯\_(ツ)_/¯ https://www.recode.net/2017/4/21/15387554/facebook-video-deal-publishers-live-ads …pic.twitter.com/vflTomlvLK
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I like to think it's just the poignancy of Wanamaker's rule: "Half the money I spend on ads is wasted. I just don't know which half."
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