Inaudible audio tracking is IMO almost always against users informed consent, so apps doing it should be suspected as malware.
Even if they do their own ad injection, they have no motive to help competitors' ads...?
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not sure what you're getting at. usually app/dev makers get paid to show ads of highest bidder. what am i missing?
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Did you see the article? The inaudible audio tags are supposedly embedded in ads on TV channels.
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The TV vendor has no motive to allow them to reach listening mobile devices. They could filter 'em out.
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their motive would be easy though, kickback from a Nielsen style rating agency.
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An agency like that would give kickback for reporting to them, not exposing the data to third party scraping.
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but they'd just use a third party for collection. Easy to ad a motive to keep the capability
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They'd still do better to decode it, scrub, & reencode it in a way only their collecting partner can read.
End of conversation
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