Innovation is not limited to big players. Example: Linus drove innovation by creating git *and* making it open; many are profiting.
An IoT lightbulb with its own vendor-specific protocol is not standardized but not necessarily lock-in.
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But if the IoT lightbulb can only be controlled through a vendor-provided cloud infrastructure, then it's lock-in.
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Lock-in is an active choice to put your control (usually aimed at monetization or monopolization) above user interests.
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Most people don't think that deeply or have that intent. It can be as simple as only wanting to support one way of doing things.
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Adding flexibility has a cost. I sometimes chose products based on flexibility, but in most cases I don't. iPhone for example.
End of conversation
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