I really dislike the term "lock-in". Not many organizations want to stop innovating and race to the bottom with commodity offerings.
The internet would be a much more awful place if DNS got replaced each year by the latest Facebook or Google naming system.
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I agree with everything you're saying. I just don't think lock-in best describes things that are not standardized or commodity.
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I'm just saying "lock-in" is useful language and not the opposite of standardized.
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An IoT lightbulb with its own vendor-specific protocol is not standardized but not necessarily lock-in.
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But if the IoT lightbulb can only be controlled through a vendor-provided cloud infrastructure, then it's lock-in.
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Lock-in is an active choice to put your control (usually aimed at monetization or monopolization) above user interests.
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Most people don't think that deeply or have that intent. It can be as simple as only wanting to support one way of doing things.
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Adding flexibility has a cost. I sometimes chose products based on flexibility, but in most cases I don't. iPhone for example.
End of conversation
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