It really is, as someone who has exploited SEO bingo from time to time. But until we find a way out of this (paywall, subscribers, etc.), this is how it's going to be.https://twitter.com/calebecarma/status/1038522917993242626 …
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It's not on journalists or publications to fix this. It's on search/recommendation engines. SEO would not exist if they didn't incentivize it.