You've heard of Elf on the Shelf, but have you heard of ed on a bed?pic.twitter.com/IptFNTzq3d
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Eh, it went over better on Mastodon where it was CW: "You've heard Elf on the shelf..." Protected body: "but have you heard of ed on a bed?" But Twitter doesn't offer content-warnings like that. :shrug:
The whole point of this meme is wasting the audience's time trying to figure out the obscure reference. 
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