IOW you could replace everything useful & legitimate Google does (indexing/search) with a single iPhone + moderately large external storage.https://twitter.com/justincormack/status/1008518299792142336 …
SEO spam is largely Google's fault. It goes back to a conscious choice to refuse to moderate, insistence on trusting that a universal scoring algorithm could work against active attackers.
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If they had a "if we catch bad-faith action to boost pagerank, you and everyone affiliated will be delisted forever" policy, it wouldn't have happened.
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Because nobody would ever hack a site to do 5 minutes of SEO to get a competitor removed forever. Clearly not gameable...
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This is not "5 minutes of SEO". It's sites whose only purpose is junk content. Started out with WP, SO, etc. scrapes. Now it's more advanced. It's not stuff you can quietly frame a competitor for.
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Manual human intervention was yahoo's core business. Google bet that wouldn't scale. You're saying Google should do what FBI can't.
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It doesn't scale, and that's why you automate as much as you can, to minimize the need for human action. But ruling out human action for ideological reasons or hubris over your algorithms is a recipe for the shit we're in now.
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One important note re: scaling of SEO abuse prevention. It's never O(# sites on the net). It's O(# profitable search phrases).
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