maps, 
data, 
ski slopes & 
trad tunes. Has seen enough.
This slide from @DavidShor hits the nail on the head of why direct messaging against Trump (@ProjectLincoln ads, etc.) is ineffective in swing states.
Dem messages that actually move votes: talking about education & majoritarian economic policies.pic.twitter.com/Kecb0tCKLt
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The negative message is aimed at a smaller pool of voters so maybe thats why
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Right--but their goal isn't to attract swing voters. They're objective is to make Trump treyf to their fellow Republicans. It's a very different agenda.
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Exactly.
@ProjectLincoln has been clear that their mission is to chip away just 4% of Trump's 2016 supporters, with a secondary mission of being provocative and throwing Trump & campaign off balance. Their ads aren't really aimed at the electorate in general.
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I noticed a Biden national ad on Fox yesterday that was just: expand health care coverage, raise wages and create new jobs. The most nuts and bolts D messaging imaginable.
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Imagine. A democrat running an issue-based campaign. Learned from 2016.
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I think you fundamentally misunderstand Project Lincoln. Their entire objective is to torch soft R support and juice up D enthusiasm.
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I think Project Lincoln still does something else than intended: Motivate and mobilise the Democratic base
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Exactly. And they're usually entertaining too.
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