Rebecca Slatkin
Watching 'Introducing Search Ads' so in a few years when all my indie developer friends go back to consulting I'll know why.
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Question for the business savvy: Is second-price auction model actually based on what your competitor is WILLING to pay? I don't get it.
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How does this work? User searches 'broadcast live video'. Meerkat wants the ad spot but Periscope is "willing" to pay $1,000,000 per tap.
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"Or goal in designing search ads was to give all developers the opportunity to reach more customers." Just like Super Bowl ads too, right?
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CTO: We need to hire another QA resource & developer. CFO: OR we could save $ & dump 150k into search ads. Taps don't need health insurance.
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Company I worked for laid-off employees & dumped $ into app store manipulation. Strategy killed off competitors w/ MUCH better apps.
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(1/2) When I joined I couldn't figure out how a crash riddled app w/ shitty UI was ranked #20 in the app store.
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(2/2) Also found it weird nobody seemed concerned with crashes, bad reviews, uptime problems etc THEN I found thishttp://digiday.com/mobile/confessions-of-an-app-store-manipulator/ …
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@RebeccaSlatkin “executive feedback” okayed an ad that's basically a full screen ad
http://twitter.com/zadr/status/746170275763367937 …
zachary 
Michael McNeela
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