Rebecca Slatkin
"Because user experience is so important to us.."pic.twitter.com/fYIWsQdAga
Watching 'Introducing Search Ads' so in a few years when all my indie developer friends go back to consulting I'll know why.
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Question for the business savvy: Is second-price auction model actually based on what your competitor is WILLING to pay? I don't get it.
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How does this work? User searches 'broadcast live video'. Meerkat wants the ad spot but Periscope is "willing" to pay $1,000,000 per tap.
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"Or goal in designing search ads was to give all developers the opportunity to reach more customers." Just like Super Bowl ads too, right?
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CTO: We need to hire another QA resource & developer. CFO: OR we could save $ & dump 150k into search ads. Taps don't need health insurance.
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Company I worked for laid-off employees & dumped $ into app store manipulation. Strategy killed off competitors w/ MUCH better apps.
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(1/2) When I joined I couldn't figure out how a crash riddled app w/ shitty UI was ranked #20 in the app store.
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(2/2) Also found it weird nobody seemed concerned with crashes, bad reviews, uptime problems etc THEN I found thishttp://digiday.com/mobile/confessions-of-an-app-store-manipulator/ …
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@RebeccaSlatkin there is an entire underworld of black hat ASO marketers that work with large app companies, I've been approached personally -
@KoriDHandy this strategy is alive and well in the underbelly of corner cutting.I never thought Apple would ever give into making $ this way - View other replies
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@KoriDHandy from a profit strategy SURE but not sure the 9-year-old developer Tim Cook highlighted has the allowance to pay for ad space. -
@KoriDHandy Apple claims to possess a unique set of values and beliefs including raising the bar. Pretty sure this does the opposite. -
@KoriDHandy it empowers the already empowered. - View other replies
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@RebeccaSlatkin big players won't pay, they don't need to but medium players will pay and be noisy, muck up the waters..etc
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@RebeccaSlatkin I've dabbled in it to see if it works and it does, but it's not sustainable for indie devs, or small startups -
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@RebeccaSlatkin These people will ask for 20K and get your app in the top 50 in the apps store, it's insane, but large companies pay to stay -
@KoriDHandy@RebeccaSlatkin they also fall instantly as soon as they stop paying. Click-farms suck.
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@RebeccaSlatkin search ads are death to indies -
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@RebeccaSlatkin no minimum bid… I’ll take sustainability for $.0003
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@RebeccaSlatkin future proofing.
Kori Handy
Andrew Crookston
Maximilian
Dan Burnett
Jeff Sullivan Jr
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