What makes them better is that they don't instantly make people apprehensive. "Law & Order", "Drain The Swamp", "Make America Great Again", even "All Lives Matter" are intuitive & instantly engaging. People don't have to understand it, they just have to like it & vote for it.https://twitter.com/exiliaex/status/1272887815412604930 …
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These things are also open to being easily twisted. "Black Lives Matter" is one of the best slogans & even that can easily be twisted by saying "All/Blue Lives Matter" The Left having to give a 10 min lecture when the Right can convince people with three words is always bad.
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