Gatorade built this technology from scratch just for an ad. 2,500 switches turn the water on and off, and motion capture tells it what to do. The results are quite stunning [video: buff.ly/2H3wNye]
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Interesting my friend. I always thought it was just computer graphic design and nothing else. There’s a lot more involved than just software. Interesting 🙏
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Marketing budgets multitasking as R&D for new techs that will possibly outlast the ads they are used for?
Count me in 👍👏
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A French company called "Aquatic Show" created this technology years ago. aquatic-show.com/fr/effet-aquat
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Would work as holographic imagery for a steampunk version of Star Wars. Better yet The Hitchhiker's Guide to the Galaxy, since you'd certainly need a towel after watching that.
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No way this was all in camera. The splashes from the feet were definitely composited in.
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🤔… I suspect some tomfoolery with CGI. Is the peak velocity of individual droplets enough to allow for the speed of those movements? Furthermore, the human outline is based on illumination of droplets over a specific area, not droplets forming a human over a given frame.
