I definitely seem to be in the minority when it comes to opinions on sub streams on Twitch. I see it as great added value for those who are financially supporting the channel, and was planning on doing viewer driven content a couple of times a month with this feature.
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It's closer than emotes, but even so. Its really easy to ignore extra content locked behind a website you don't visit on the regular. Less so when the channel you regularly visit loads up with a locked icon (or however twitch will indicate it.)
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There's a 5 minute preview where you get the normal stream video then a prompt to sub when the preview ends. The streams are also marked with stars in your navigation/browse sections so they're easily identifiable.
End of conversation
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