Hipster stuff, SWPL stuff, 9 times out of 10- akshually good in fact. Question: What demographic cares most for ecology, health, fitness, regional culture, education, etc? Hating hipsters is hating people for the attempt (often botched) of cultivating taste.
taste will always be good in itself but when ppl pursue signs of taste as status-signals you need to destroy the signalling spiral before you rebuild a tasteful culture