there are two basic frames for demoralization tactics: convince the enemy his allies won’t cooperate with him or that he should be seeking to cooperate with you
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these often sound similar bc they amount to “you aren’t gonna win lol just like, surrender rofl” they especially sound similar to the target
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but in crafting the message, they are very different one relies on a picture where a coalition needs to coordinate to defeat an enemy; if you persuade him others are shirking more than he thinks (likely true), you can convince him to shirk too
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the other focuses on a multilevel game where the coalition, by choosing “coop” w/ each other, “defect” from enemy - this defection only makes sense if % of victory high, retaliation low, relative to what they’re fighting for
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convince them they stepped out of the natural order and have only invited retaliation until they stop rebelling, and they go home
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the big difference between them is one approach doesn’t rly req saying anything about what he’s fighting for, the other doesn’t req saying anything about who he’s fighting with
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if your allies are cowards and snakes, you lose even if what you’re fighting for is worth a war if what you’re fighting for isn’t worth a war, you lose even if your allies are all 100% committed; you lose even if you win.
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